Knowing your clients well and when they need financial support is a key part of a bank’s success in lending. But it is challenging to gather and process information about your customers to know them all entirely. Our senior consultant Lukáš Dvořák will show you how to use data to drive your lending business and improve the conversion rate of loan offers through propensity modelling.
In this webinar, you will learn how to use data to:
- find out which customers you should target
- know which products to offer them
- present clients with the right offer at the right time
- create more sales opportunities
- and most importantly, to monetize the benefit of data-driven campaigns
Big Data & Data Science
Lukáš focuses on client needs, having led multiple successful data projects in a range of industry sectors, including banking, finance, automotive, and e-commerce. With more than 6 years’ experience in tailored solutions delivery and consulting services, he has overall responsibility for client services within big data and data science at Profinit.
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